Mark Albrecht has been at the forefront of video marketing for the Hospitality Industry since 2009. Albrecht led video content marketing efforts for NYC-based IGC hospitality. Marko Albrecht worked with the IGC marketing team, built and managed an agile team of 3-5 video creators.
The main goal of the videos were to increase customer awareness, repeat business, increased investment and industry expertise. Over an 4 year period, Albrecht and his team produced 305 videos, developed a series called IGCTV, had 3 videos go viral with 1 Million views and became one of the first hospitality groups to spearhead Video Marketing.
Views and Impressions reached over 14 million people in 4 years.
An investor-focused video series targeting foreign investors for an NYC beach hotel project helped raised over 20 million in private equity.
IGC pitched a concept for the iconic Grand Central terminal.
Marko Albrecht drew inspiration from Bourdain and Chefs table to create the webseries MADE WITH LOVE.
Overall we produced 305 videos to be exact. Videos were repurposed and reformatted for various social media platforms; square, horizontal, and vertical.
The main goal of the video content was to drive repeat customers and make the food and drink look appetizing. Our filmmaking process focused on showcasing pan sizzles, close-ups of fresh-cut veggies, smiling staff, and slow-motion cold drink pours.
IGC Wanted to showcase its people.