Mark Albrecht has been at the forefront of video production and content marketing for the QSR and Fast Casual segment of the Hospitality Industry since 2009. Albrecht led a video content marketing campaign for New Jersey franchise Muscle Maker Grill. Marko Albrecht worked with Muscle Maker grill founder Rod Silva and the entire executive team. The main goal of the videos were to increase customer awareness and franchise sales. Over an 8 year period, Albrecht and his team produced 87 videos, developed a series called MMGTV, built and managed a website, consulted on social media and even assisted in a viral campaign to get Rod Silva on the Presidential ticket in 2016.
Views and Impressions reached over 10 million people in 5 years.
We created a specific franchise sales-focused video series that the Business Development team used to increase sales of franchise locations. Locations were developed in 11 states and 3 countries.
Muscle Maker Grill grew from 12 to 85 locations during the time Marko Albrecht and his team worked with MMG.
The video production for Muscle Maker Grill always aimed to be energetic, engaging and fun. A pillar goal was to tell the story of Muscle Maker Grill as the best choice for a fast casual dining option for a healthy lifestyle. A secondary aim was to increase brand awareness and target potential Franchise owners.
Overall we produced 89 videos. We created a concept called Muscle Maker Grill TV that profiled franchise owners, featured special guests and hosts, showcased recipes and more. Our video production services also included corporate event live streaming, social media content.
Create awareness of the MMG brand and sell franchise locations.
Write, produce, create 89 videos that included a series called MMGTV and franchise sales videos, and livestreams of corporate events.
Consult on digital marketing efforts. Produce a new MMG website.
Rod Silva - Founder - Muscle Maker Grill