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This is a case study of a Government /Municipal client. Woodbridge Township enlisted Marko Albrecht and his team to tell the story of, market, and promote a newly renovated Community center and its programs.
Marko Albrecht worked directly with Mayor John McCormac, Parks and Recreation Director Vito Cimmiluca, Communications Director John Hagerty, and the entire Woodbridge team to meet and exceed efforts.
State and Local Government rules and regulations were followed diligently throughout the process.
Social media analysis showed that audiences reacted positively to the content with over 752,045 total organic interactions total impressions over 12 months.
Summer camp enrollment grew exponentially.
The videos continue to tell an engaging story about the town and center in perpetuity.
Fans, followers, neighbors, and employees liking, sharing, engaging and watching video content contributed to a 389.3% average monthly increase in WCC Facebook page growth.
Overall we produced 30 plus videos for social media use. The videos were also played on the local TV channel as commercials. Our social media team used video content and curated content on Social media calenders.
The new Highland grove pool and spray park was a priority for the Mayor's team. The video and corresponding social media marketing efforts generated a sold-out summer camp for that location.
The Mini Golf space at Woodbridge community center is a key component of the location.
Woodbridge Summer Camps help families continue working by thousands of giving kids a safe, healthy, and active daytime destination. The camps bring in revenue for the city and township.
Create awareness of the newly renovated WCC and upcoming programs.
Write, produce, create 30 videos, 100+ images, and over a year of social media posts.
After our initial term of 12 months of management, we trained and coached the internal Woodbridge teams to handle the marketing efforts.
Woodbridge Township
contact@markoalbrecht.com 732-242-4085 (Office)
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